Mrs Atinuke Smith is an award winning Nigerian Based Fashion Designer, and the Chief Executive Officer of Datina Designs Fashion House and Fashion School.
She has managed her fashion designing business for over 27 years. She manages Datina Designs and Tibile Fashion Retail outlet stores in Ibadan, which showcases her unique clothing line and her two brand labels;
Datina Designs and Tinu Smith.

She has her academic background in Communication and Language Arts/Religious Studies.
She is a Goldman sachs scholar from the Educational Development Centre, Pan Atlantic University, Lagos Business School, where she studied Entrepreneurial Management.

Tinu is an Alumna of Cherie Blair Foundation Road to Growth Women’s program in Nigeria. She is also an alumna of Leap Africa. She studied business management at the CBN Enterprise Development Centre.

Tinu Smith is a recipient of SheTrades, a businesswomen’s empowerment initiative under the International Trade Centre (ITC) based in Switzerland. She is an official trainer with ITF and a certified Technical University Trainer.

She is a certified business and relationship coach. She is an inspirational speaker for women, business and relationship conferences.
She is the convener of South West Fashion Summit, founder of Datcore Business Coaching Academy and facilitator at She Grows Africa.
She is a deep lover of music and she is happily married with two lovely children.